About Event

Welcome to Dreamin In Color! Let your imagination run wild at our upcoming event. Join us for a unique and immersive experience that will inspire and ignite your creativity. With a lineup of diverse and innovative speakers, interactive workshops, and networking opportunities, you'll leave feeling empowered and ready to unleash your full potential. Don't miss this chance to connect with like-minded individuals from all over the world. Register now for our 3-day event from June 19-21, 2025. See you in Raleigh!

Why Attend?

Welcome to Dreamin In Color! Join us for a three-day event that will unleash your imagination and inspire your creativity. Connect with like-minded individuals from around the world and explore new ideas through immersive workshops, interactive sessions, and thought-provoking discussions. Our diverse lineup of speakers will share their knowledge and expertise on various topics, leaving you feeling inspired and motivated. Don't miss this unique opportunity to learn, grow, and connect. Register now and get ready to dream in color! See you there on June 19-21, 2025. Trust us, it's an event you don't want to miss.

Agenda

Agenda

June 19, 2025 06:00 pm to
09:00 pm

The Cookout at Dreamin' In Color Conference


Location

Element Gastropub
421 Fayetteville St Suite 103, Raleigh, NC 27601


Join us at "The Cookout," the opening night networking event for the Dreamin' In Color Conference. This year, we’re extending a special invitation to local Raleigh tech professionals, students and staff from North Carolina’s HBCUs, and community leaders to join this celebration of culture, connection, and opportunity.


Whether you’re a seasoned Salesforce Trailblazer, a rising tech talent, or a passionate advocate for equity in innovation, “The Cookout” is the place to be.


About Dreamin' In Color Conference:

The Dreamin' In Color Conference is a premier event that celebrates diversity within the Salesforce ecosystem. It brings together professionals and thought leaders to share knowledge, network, and inspire each other. The conference focuses on the unique challenges and opportunities for Black professionals in tech, offering a platform for impactful discussions and valuable insights.


Why Attend?

- Networking Opportunities: Engage with Salesforce professionals and community leaders.

- Inspiration and Insight: Learn about career opportunities within the Salesforce ecosystem.

- Community Connection: Be a part of discussions addressing the unique challenges and opportunities for Black professionals in tech.


Important Information:

Exclusive Access: Priority will be given to HBCU students and staff. Additional local attendees may be confirmed based on availability.

Data Sharing: Your information will be shared with the Salesforce HBCU team to foster further engagement and opportunities.


How to Attend:

Please RSVP by June 16th to secure your spot at "The Cookout." We look forward to welcoming you to this exciting event!

We encourage early registration for Raleigh-area attendees.

Learn More About the Salesforce HBCU360 Initiative

Salesforce partners with Historically Black Colleges and Universities (HBCUs) by providing internship and career opportunities for students. Salesforce also helps accelerate HBCU digital transformations with pro bono resources. Through their HBCU360 initiative, they’ve activated partnerships with 20 HBCUs.


Get Tickets

For any questions, please contact us at info@dreaminincolor.com

June 20, 2025 07:30 am to
09:30 am

Continental Breakfast

  • Freshly Baked Breakfast Pastries, Bagels and Muffins 
  • Served with Butter, Preserves and Cream Cheese (Vegetarian)
  • Fruit and Yogurt Parfait (GF, V)
  • Freshly Brewed Coffee, Decaffeinated Coffee, Hot Herbal Tea, Ice Water and Assorted Fruit Juices
June 20, 2025 12:00 pm to
02:00 pm

Soñando en Color Luncheon

The Sonando En Color Luncheon is an exclusive gathering designed to celebrate and amplify the voices of diverse leaders and innovators within the Salesforce ecosystem. This special luncheon brings together a select group of influential professionals, providing a unique opportunity to network, share insights, and foster meaningful connections in an intimate and inspiring setting.


Attendees will enjoy a curated experience featuring thought-provoking discussions from distinguished speakers and the chance to engage with peers who are driving change and championing diversity in the tech industry.


Join us for an unforgettable afternoon of inspiration, connection, and celebration at the Sonando En Color Luncheon.


Premium Lunch Buffet

- Served with Hearth Baked Rolls and Butter, Freshly Brewed Coffee, Decaffeinated Coffee, Hot

- Herbal Teas, Iced Tea and Ice Water

- Poblano and Black Bean Tortillia Soup

- Tuscan White Bear (GF, VG) with Kale & Tomatoes 

- Honey & Herb Chicken Breast (GF) Whiskey demi

- House-Smoked Beef Brisket (GF) Sliced and Chopped Brisket, Smoked Onion Demi

- Roasted Vegetable Ratatouille (GF, VG) Eggplant, Squash and Tomatoes

- Rosemary Roasted Fingerling Potatoes (GF, VG)

- Chocolate Flourless Cake (GF, V) Mocha Cream and Raspberry Drizzles

- Bananas Foster Bread Pudding (V) Banana Custard, Caramel and Whipped Cream 


Agenda:

Check In - 12:00 - 12:15

Lunch Starts: 12:15

Opening Remarks: 12:50

Panel: 1:00 - 1:30


Location

Raleigh Convention Center

500 S Salisbury St, Raleigh, NC 27601, USA


Request to Join

June 20, 2025 12:00 pm to
02:00 pm

Lunch - On Your Own

June 21, 2025 08:00 am to
10:00 am

Continental Breakfast

Freeman's Continental Breakfast (V)

- Freshly Baked Breakfast Pastries, Bagels and Muffins

- Served with Butter, Preserves and Cream Cheese (Vegetarian)

- Freshly Brewed Coffee, Decaffeinated Coffee, Hot Herbal Tea, Ice Water and Assorted Fruit Juices

- Fruit and Yogurt Parfait (GF, V)

- Fresh Seasonal Fruit and Low Fat Yogurt with Granola (Gluten Free,

Vegetarian)

June 21, 2025 08:00 am to
08:45 am

Chair Yoga

Vanessa Bell

Vanessa Bell will start the day with gentle movement and deep breaths in this all-levels Chair Yoga session. No mat or experience needed! Just show up, stretch it out, and feel good before diving into day 2. 

June 21, 2025 08:00 am to
08:45 am

Chair Pilates

Sabrina Seymore

Sabrina Seymore will wake up your core and boost your energy in this accessible Chair Pilates class. Whether you’re a beginner or a pro, this 8am session is the perfect way to strengthen and center yourself before day 2 of the conference begins!

June 21, 2025 12:00 pm to
02:00 pm

Lunch Break

Carolina Comfort

- Garden Salad with Shredded Carrots, Tomatoes, Cucumbers and Peppers With Herbed Ranch and

- Balsamic Dressing (Gluten Free, Vegetarian)

- Southern Style Macaroni Salad (Vegetarian)

- Herbed Chicken and Dumplings

- House-Smoked Pulled Pork Barbeque Served With BBQ Sauce and Hot Sauce (Gluten Free)

- Braised Southern Greens (Gluten Free, Vegan)

- Baked 5-Cheese Mac and Cheese with Buttered Cracker Crust (Vegetarian)

- Bananas Foster Bread Pudding with House-made Caramel Sauce and Whipped Cream (Vegetarian)

- Raleigh's Beehive Honey-Glazed Pineapple Upside Down Cake

Served with Herbed Ranch and Balsamic Dressing, Barbeque Sauce, and Hot Sauce.

- Served with Hearth Baked Rolls and Butter, Freshly Brewed Coffee, Decaffeinated Coffee, Hot Herbal Teas, Iced Tea and Ice Water.

June 20, 2025 08:00 am to
08:00 am

Keynote - State of the Salesforce Ecosystem Keynote

Leah McGowen-Hare
Salesforce
Guilda Hilaire
Salesforce
Shayla Mark
Salesforce
Sharif Shaalan
Agile Cloud Consulting
Michelle Black

Tiffany Spencer

Trovon Williams

Empowered by Community, Driving the Future


Fireside Chat with Tiffany Spencer & Leah Mcgowen-Hare, SVP, Global Workforce Development and Trailblazer Community, Salesforce


Mentorship in Action

Sharif Shaalan, founder and CEO, Agile Cloud Consulting 

Mentees: Michael Porcenat, Dante Dailey


Spotlight on Tech forward

Aswanta Smith, NCAT Graduate, Tech Forward Intern


Navigating Today’s Ecosystem, Building Tomorrow’s Legacy

Shayla Mark, Sr. Manager, Workforce Innovation, Salesforce

Guilda Hilaire, Director, Marketing evangelism, Salesforce

Michelle Black, Program Director, Customer Success, Salesforce


Advocacy in Action

Trovon Williams, SVP Marketing and Communications, NAACP


June 21, 2025 05:30 pm to
10:00 pm

The Legacy We Build: Closing Ceremony & Dreamin’ In Color Awards

As Dreamin’ In Color 2025 comes to a close, we gather one last time to celebrate the individuals, organizations, and unforgettable moments that defined this year's experience. This inspiring finale will honor visionary leaders and rising stars in our ecosystem through our awards ceremony, while reflecting on the mentorship, community, and impact shared throughout the week.


We’ll close with intention—and then shift into celebration. Stick around for our end-of-conference party featuring a live DJ, small bites, and plenty of good vibes. Let’s end this weekend the way we started it: in community, in joy, and in full color.


Event Attire
Juneteenth Chic: Think cocktail looks that represent heritage!


Shrimp and Grits

- Butter Poached Shrimp, Hoop Cheddar Grit Cake, Sausage Gravy

Panko Fried Southern Fried Chicken

- Buttermilk Mashed Potatoes, Braised Collard Greens, Roasted Vidalia Onion Gravy

 - Roasted Carrots and Artichokes (GF, VG)

Roasted Garlic Whipped Hummus, Charred Red Pepper Vinaigrette

(Gluten Free, Vegan)

- Antipasto Display

Grilled Vegetables, Olives, Artichokes, Marinated Tomatoes and Grilled Vegetables, Italian Sliced Meats, Cheese, and an Olive Tapenade. Served with Lavosh

- Sliced Seasonal Fruit and Berries (GF, VG) Farm Fresh, Local, and Seasonal (Gluten Free, Vegan)

- Cheesecake Lollipops (V) Assorted flavors

- Cake Pops (V) Assorted flavors, chocolate dipped

June 20, 2025 10:00 am to
10:45 am

Leading Large-Scale Implementations: Strategy, Leadership and the power of AI in delivery

Diane Roberts

Successful Salesforce implementations require more than just technical expertise, they demand visionary leadership, strategic execution partnering with C level executives, and the ability to navigate change at scale. In this session, we'll explore the essential skills for leading large, complex Salesforce implementations and thriving as an implementation partner. Attendees will gain insights into:

* Key leadership principles that drive successful implementations.

* The role of AI in program management, including predictive analytics, automation, and decision support.

* Overcoming challenges in enterprise-wide implementations, from governance to stakeholder alignment.

* Best practices for implementation partners looking to grow and scale within the Salesforce ecosystem.

Whether you're an entrepreneur, consultant, or in-house leader, this session will provide actionable takeaways to help you scale your career and organization in the Salesforce ecosystem.

Target Audience:

* Program managers, project leaders, and Salesforce consultants leading large implementations.

* Entrepreneurs and Salesforce partners looking to expand their services and improve execution.

* Tech leaders and AI enthusiasts eager to integrate AI tools into program management.

Key Takeaways:

1. Leadership Frameworks for Implementation Success: How to lead large-scale projects with clarity, influence, and impact.

2. AI in Action: Practical ways to integrate AI into program management for better forecasting, automation, and governance.

3. Building Inclusive and High-Performing Teams: Strategies for fostering collaboration and innovation in diverse implementation teams.

June 20, 2025 11:00 am to
11:45 am

Set the GPS & Get Out of the Way: Building a Team Culture that Drives Itself

Aarica Smith

Managing a team can be challenging, but not nearly as challenging as managing a team without a sense of direction, by-in from team members, and opportunities of growth and engagement. Our industry is filled with various organizations that offer similar Salesforce consulting services. What is it that makes your team members feel proud to be apart of this team? What opportunities do you have to empower your team in driving this team forward, while you advise and guide? In this session, we will discuss the importance of building a team that not only performs in excellence, but also feels empowered and supported to drive the team forward. This will then result in producing team members into amazing managers, allowing the company to grow on systematic principles that serve a high-performing and internal team culture.

June 20, 2025 02:00 pm to
02:45 pm

Leading DEI in an MEI World

Kevin Burch

With the recent assault on DEI, many leaders are finding it difficult to navigate work in America. To complicate matters, they are still charged with driving innovation, growth and value through unique perspectives, ideas and experiences. This watershed moment provides a great opportunity to reimagine sourcing and orchestrating high performing teams to enable tomorrow's ideas. While considerable efforts have been made to demonize the words diversity, equity and inclusion, the true manifestation of their meaning is evidenced in the expansion of business capabilities and services across our country in recent decades. DEI has been a critical framework to drive outcomes of exceptional merit, excellence and intelligence. In this session, I will help leaders in the audience to frame the tenets of DEI with a new themes and keywords that are relevant to MEI. We will explore language that will help articulate DEI in an MEI context, and I will give real examples to take back to the office.

June 20, 2025 03:00 pm to
03:45 pm

Contracts To Cash: Add Corporate and Government Contracts to Your Biz

Toni V. Martin

This session dives into how small, diverse businesses can leverage government and corporate contracts to significantly boost their revenue streams. The data speaks for itself: 46% of Black businesses that hit the $1 million revenue mark do so by including contracting in their growth strategy. Join a panel of speakers who have successfully attained contracts led by Salesforce MVP and entrepreneur who has secured multiple six figures in corporate contracts, Toni V. Martin from Systems To Success. This session was standing room only for Dreamin' In Color 2024, and attendees left with a clear understanding of the difference between corporate and government contract opportunities, the businesses that are best positioned to attain contracts and clear next steps for getting certified and approaching their contracting strategy.

June 21, 2025 10:00 am to
10:45 am

Facilitating Impact: Designing and Leading Strategic Engagements for Executive Connection, Alignment, and Action

Surya Mehta

We've all been in meetings that have frustrating misalignments, unclear objectives, and circular discussions. In today's fast-paced business environment, leaders need more than just a space and place to discuss strategy and solutions - they need a structured and productive framework that drives strategic alignment, decision-making, and action. Whether you're assigned to host a 30-minute meeting or 3-day offsite, it's critical that your sessions are engaging and intentionally built to deliver meaningful outcomes. This session will equip attendees with approaches, practical frameworks, and facilitation techniques to execute meetings -- from small to large -- that are strategic, action-oriented, and deeply connective. In this presentation, we'll explore how to: 

  • Conceptualize and structure meetings that align with leadership goals 
  • Foster collaboration, engagement, and buy-in from key executives 
  • Utilize facilitation techniques that encourage meaningful discussion and decision-making 
  • Drive tangible action and follow-through beyond the session

Whether you're leading an executive offsite, strategy workshop, or a simple meeting, this session will help you level up your facilitation skills and ensure your engagements deliver real impact. 

June 21, 2025 11:00 am to
11:45 am

Curating Impact: Lessons from a TEDx Curator and Tech Recruiter

Eraina Ferguson

Chenae Erkerd

Chenae shares practical tips for crafting compelling stories, building meaningful connections, and creating platforms that elevate diverse perspectives. Whether you're an entrepreneur, creative professional, or aspiring leader, this session will leave you equipped with actionable strategies to curate your own impactful path and build a platform that resonates with authenticity and purpose.

June 20, 2025 10:00 am to
10:45 am

Common Pitfalls Every Admin Should Know (and Avoid)

Ramon Washington

Have you ever worked for a company or with a client that has used Salesforce for years? Did you find yourself walking into the job on day 1 only to wish you hadn't--saying to yourself "what a mess" and wishing you could throw the entire system away? This might be caused by standards and fundamentals (or lack thereof) that can be an admin's best friend or worst foe. This session will highlight some of the fundamental best practices that every admin should consider--whether a beginner or more advanced. Seemingly insignificant concepts can go a long way in terms of maintainability and scalability and should be considered by all. This not only impacts the upfront implementation cost but can carry forward into the ongoing total cost of ownership. And by adhering to your principles, the next admin who comes behind you will thank you and not call you out of your name.

June 20, 2025 11:00 am to
11:45 am

Talk Like An Architect

Lilith Van Biesen

With the complexity of current technologies rapidly increasing, the value of communication skills becomes of even bigger importance to empower organisations to pivot quickly and align around a common strategy and goal. Despite most focus traditionally going to hard skills in an architect's skillset, the soft skills are essential in ensuring an architect's impactfulness. Join me and learn how to articulate complex technical concepts clearly and compellingly, making your ideas accessible to both technical and non-technical stakeholders.

June 20, 2025 02:00 pm to
02:45 pm

From Chaos to Clarity: A How-to Guide to Ramping in a New Org

Jasmine Stevenson

Tired of struggling to onboard and find your footing in a new org? Whether you are a new administrator or a consultant ramping up, this session is a guide to getting started as efficiently and quickly as possible. Some may have 90 days to ramp, while others may have a shorter timeline. These tactics are time-insensitive and can be used in a variety of timeframes. We will explore how to familiarize yourself with the new org, how to explore and gain functional knowledge of processes and automations, what topics to discuss with leadership and peers, and how to build a strategy for change implementation that aligns with business goals. As someone with a background in solo administration, this session is valuable for solo admins or those entering a team environment. Stop by and let's build an effective "getting started" strategy!

June 20, 2025 03:00 pm to
03:45 pm

Smart Tech, Big Impact: Leveraging Salesforce, AI, and Automation for Small Business Success

Keizra Tyson-Griffin

Jai Gibson

Small businesses and nonprofits often feel stuck between big goals and limited resources but with the right technology strategy, you can work smarter, scale faster, and drive greater impact without blowing your budget. In this dynamic session, we'll break down how Salesforce, AI, and automation can transform your operations, save you time, and improve your customer and donor relationships even if you don't consider yourself  tech-savvy. You'll learn how to unlock the full potential of Salesforce for your organization, discover practical automation techniques you can implement right away, and design a customized roadmap to build a more efficient, future-ready business. We'll cut through the jargon, share real-world success stories, and equip you with the tools and confidence to embrace smart tech for sustainable growth.

Key Takeaways:

  • Understand the fundamentals of AI, automation, and Salesforce without the overwhelm
  • Identify the top Salesforce features small organizations should be using right now
  • Explore real-world automation use cases using a tool like Auxilio X that saves time and boosts customer experience 
  • Learn how to design your own simple, scalable tech and automation roadmap
  • Stay ahead of the curve by tapping into future AI trends tailored for small businesses
  • Make confident, cost-effective tech decisions that fuel your mission and bottom line

Whether you're a solopreneur, a growing nonprofit, or a small business owner ready to level up, this session will empower you to streamline, automate, and thrive with smart technology on your side.

June 20, 2025 04:00 pm to
04:45 pm

Functional Salesforce Integration: A Process Roadmap

Elizabeth Knott

This session details the journey of what to do and not forget when integrating another application with Salesforce. This talk shares project events documenting functional specifications such as automation, process flows, field mapping, and unit testing scenarios. The best practices of delegating to various development, QA, and design teams, when to engage end-business users, and crafting great demos are discussed in detail.

June 20, 2025 04:00 pm to
04:45 pm

From Chaos to Clarity – A Consultant’s Guide to Prioritization

Bamlak Haile

Michael Porcenat

In the fast-paced world of consulting, everything feels urgent, and competing priorities can quickly spiral into chaos. How do you decide what truly matters when your inbox is overflowing, Jira boards are stacked with tasks, and last-minute client requests keep rolling in? In this session, we'll break down battle-tested prioritization frameworks like the Eisenhower Matrix, MoSCoW Method, and the 80/20 Rule to help you regain control of your workload. You'll learn practical strategies to differentiate between what's truly critical versus what can wait, optimize Jira board management, and efficiently handle requests of different sizes without dropping the ball. Expect real-world examples, interactive exercises, and actionable takeaways that will help you turn overwhelm into clarity so you can focus on high-impact work and avoid getting stuck in endless task juggling. Whether you're an experienced consultant or just starting out, this session will equip you with the tools to work smarter, not harder.

Key Takeaways:

-> How to quickly assess and rank priorities using proven frameworks

-> Techniques for balancing Jira boards, client requests, and internal demands

-> Strategies to manage different-sized tasks efficiently and avoid constant firefighting

Join us to master the art of prioritization and take control of your consulting workflow!

June 21, 2025 09:00 am to
09:45 am

The Art of Storytellin'

Ramoul Glispie

Trent Lamons

Stop just presenting information, start telling stories that stick. Storytelling is a fundamental human skill that can be honed and applied to achieve a wide range of professional goals. This seminar will provide a practical framework for incorporating storytelling into your daily work, regardless of your role. Technical employees will learn how to explain complex concepts clearly and concisely. Functional employees will discover how to motivate teams and drive collaboration. Executives will explore how to articulate vision and inspire buy-in. Through interactive exercises and real-world examples, participants will develop the skills to craft and deliver narratives that resonate with diverse audiences, fostering understanding, influencing decisions, and building stronger relationships. Some of the key takeaways will be:

Storytelling is a superpower: It's a crucial communication skill for everyone, not just writers, to connect and be more effective.

Connect and engage: Stories build rapport, create emotional connections, and make your message memorable.

Structure is key: Learn storytelling frameworks to craft compelling narratives with a clear beginning, middle, and end.

Practice and improve: Storytelling is a skill that gets better with practice.

June 21, 2025 10:00 am to
10:45 am

A Salesforce Consultant’s Guide to Fighting Scope Creep

Marisa Hambleton

Scope creep can derail even the most promising Salesforce projects. Drawing from extensive enterprise implementation experience, this session provides practical strategies to identify, manage, and prevent scope issues before they impact delivery and business cost. Leveraging real-world use cases, attendees will gain new strategies for how to establish project guardrails through effective discovery, stakeholder alignment, communication infrastructure, and more. This session is perfect for rising consultants and project leaders seeking to strengthen their project management capabilities, new skills for combating scope creep and delivering projects on time with confidence.

June 21, 2025 11:00 am to
11:45 am

Design for User Success: Build Better Lightning Record Pages

Michael Kolodner

No more default Lightning Record Pages! Admins can use design thinking to shape users' experiences and enable smarter and faster work. Learn to upgrade your pages and delight your colleagues.

June 21, 2025 02:00 pm to
02:45 pm

CP(You): Designing Your AI-Powered Blueprint for Success

Stephen Dewane

Success isn't just about working harder, it's about working smarter. In today's fast-paced world, professionals need a personal operating system just as much as businesses do. CP(You) is a game-changing session designed to help Black and Latino professionals optimize their personal and professional development by leveraging AI, automation, and structured systems for clarity, efficiency, and long-term growth. This session will introduce a framework for creating a streamlined personal database, a structured system that organizes goals, career progression, learning plans, and productivity workflows using tools like Salesforce, Slack, Notion, and AI-driven assistants. Attendees will learn how to integrate technology with intentional habits to enhance decision-making, reduce overwhelm, and accelerate success. Whether you're an entrepreneur, business leader, or career professional, this session will equip you with the blueprint to scale yourself, turning scattered efforts into a powerful, automated strategy for sustainable achievement. By the end of this session, attendees will be able to:

1. Build a Personal Command Center: Develop a digital system for tracking goals, progress, and key insights.

2. Leverage AI for Smarter Decision-Making: Use automation to optimize workflow, learning, and career planning.

3. Enhance Organization & Efficiency: Streamline tasks, priorities, and information for reduced cognitive overload.

4. Align Vision with Action: Create structured routines that reinforce long-term professional growth.

5. Pivot & Adapt with Confidence: Implement systems that support resilience and continuous learning.

June 21, 2025 03:00 pm to
03:45 pm

Strategy vs. Planning: Leveraging Data, AI & Automation for Leadership and Growth in the Salesforce Ecosystem

Shenice Jones

Synopsis: This workshop helps leaders differentiate between planning and strategy by using Salesforce data, AI-driven insights, and automation to develop visionary leadership approaches, optimize operations, and build strong customer and employee relationships.

1. Strategy vs. Planning: The Leadership Gap

- What's the difference? Why planning without strategy leads to inefficiency.

- Data as the Bridge: Using insights to move from tactical execution to long-term strategic growth.

- AI & Automation as Enablers: How technology allows leaders to focus on high-level decision-making.

2. Leveraging Salesforce Data for Strategic Leadership

- Identifying key data points for long-term decision-making vs. short-term execution.

- How to use Salesforce dashboards and AI-powered analytics to anticipate business trends.

- Strategic forecasting: Predicting customer behavior, sales trends, and operational needs before they arise.

3. Building Stronger Employee & Customer Relationships

- Employee Engagement & Performance Data: How leaders can use AI and data-driven insights to mentor and develop teams.

- Customer Relationship Management: Personalizing engagement and building long-term loyalty using automation and predictive insights.

Interactive Exercise: Participants analyze a dataset and develop an engagement strategy for employees and customers.

4. Driving Growth with AI & Automation (30 min)

- AI for Strategic Thinking: How tools like Salesforce Einstein, GPT, and Copilot free leaders to focus on big-picture decisions.

- Automating Execution: Using Salesforce Flows, Process Builder, and automation tools to streamline planning and execution.

June 21, 2025 03:00 pm to
03:45 pm

Eliminating Unconcious Bias in Recruiting with AgentForce

Kimiya Roesser

AgentForce AgentForce AgentForce! Like the movie Beetlegeuse taught us, say it three times and it will appear - but what are the social implications in the world of recruiting? In the often overlooked world of Salesforce Talent Acquisition, AgentForce is more than just a buzzword - it is set to help recruiters eliminate unconscious bias in the hiring process. Come learn how AgentForce can assist in the recruiting process by automating tasks (like resume screening) that have traditionally led to bias against candidates. AgentForce allows the best possible candidates to be put forward in front of recruiters and ultimately enabling recruiters to reach a larger pool of candidates faster and with personalized communication while maintaining a human touch.

June 19, 2025 04:00 pm to
05:00 pm

New Attendee Mixer

New to Dreamin’ In Color? You’re in the right place.

Join us for the New Attendee Mixer, a casual and welcoming space created just for first-timers to get oriented, make connections, and feel the vibe before the full conference kicks off. Meet fellow newcomers, get tips from seasoned attendees, and find your crew for the weekend ahead.


This is your chance to:

-Break the ice and build your network

-Learn how to navigate the conference like a pro

-Connect with Dreamin’ In Color mentors, volunteers, and community leaders


Because at Dreamin’ In Color, you might be new, but you’re never alone.

June 20, 2025 02:00 pm to
02:45 pm

User Group to Dreamforce: How to Present A Great Session

Michael Kolodner

If you've got a skill to teach, an idea to share, or a story to tell, there's a stage for you! Let's talk titles, abstracts, submitting, slides, practice, practice, and practice. You, too, can do it!

June 20, 2025 09:00 pm to
12:00 am

The After After Party


Wind down and vibe up at the After After Cigar Party, a Dreamin’ In Color tradition that brings community, culture, and celebration together under the stars.

Join us for a night of smooth cigars, great drinks, and even better conversation. Whether you're decompressing from a packed day of sessions or just getting started, this late-night gathering is the perfect way to connect with friends old and new.


Presented by:

Agile Cloud Consulting - Sharif Shaalan

Momentum - Mo Hamouda

Cloud Capita - Moe Fattah

Athlos Cloud Solutions - Stan Peabody

Fausta Cloud Consulting - Michael Porcenat

Cloud Code Academy - Warren Walters


No badges, no panels — just music, memories, and moments that matter.

See you there!


Join Event


Location

Proximity Brewing Company

491 S Driver St, Durham, NC 27703, USA

June 21, 2025 09:00 am to
09:45 am

Ace the Slack Admin Certification | Level Up with Slack: The Power of Community and Certification

Ali Waguespack

Learn how to ace the Slack admin certification and how you can leverage the Slack Community to level up your skills. Why should this session be presented at Dreamin' In Color? Slack has incredible potential for growth and adoption moving forward, especially as people migrate off Teams and other platforms and are looking for something with slick integrations with Salesforce, ease of use, and limitless expansion possibilities. As a Slack Community Lead, I have helped multiple people get Slack certified (both in-house and as consultants) and helped over a dozen consultants at Kicksaw become Slack Admin, Consultant, and Developer certified. The goal of this session is to introduce people to the wonderful Slack Certified platform, the training it provides, and how they can leverage the Slack Community to level up their Slack skills.

June 21, 2025 10:00 am to
10:45 am

Finding Rhythm When You Don’t Fit the Mold

Mya Matos

A journey in exploring identity, embracing authenticity, and finding your voice when the world tells you to be less. Mya Matos shares how culture, courage, and community helped her navigate the in-between spaces and how owning your rhythm can become your greatest strength. You'll be invited to reflect on your own beat and leave ready to amplify it. What does it mean to build community when you're expected to shrink, code-switch, or go unseen? In this dynamic and heartfelt talk, Afro-Latina, Army Veteran and Tech professional Mya Matos shares how she's navigated life at the intersections too much of this for one room, not enough of that for another yet found her rhythm by leaning into the unteachable skills: courage, culture, passion, and persistence. Through storytelling and practical insight, she'll explore how finding your voice (and your people) can be a radical act of joy and resistance. Whether you're early in your journey or leading others, you'll walk away with tools to:

  • Build or contribute to communities where everyone feels seen Speak up when it matters even when it's hard
  • Recognize and celebrate the full range of Latinx identity, especially Afro-Latinidad
  • Leverage unteachable strengths like empathy, cultural fluency, and authenticity to thrive in tech and lead others
  • Turn your lived experience into your leadership superpower

This session invites attendees to bring the drums because when we show up fully, we don't just change the room, we change the rhythm.

June 21, 2025 11:00 am to
11:45 am

Building Strong Communities and Navigating Identity

Sègun De Silva

Creating strong communities and fostering a resilient culture is a foundational to enabling individuals. Over the course of my career I've had the opportunity to create outstanding communities that have created tremendous impact. Learn what steps you can take, how to grow those communities to be critical to your and others success. Aiming to address the intricacies of navigating community spaces based on identity.

June 19, 2025 12:00 pm to
03:00 pm

Trailblazer Lounge: Level Up Before the Cookout

**IN ROOM 303***

Touch down early? Come hang with us at the Trailblazer Lounge, your Thursday pregame before the big Dreamin’ In Color kick-off. Whether you're aiming to earn your Agentblazer Champion or Innovator badge, want to finish that last Trailhead module, or just vibe with some good music and great people, this is the space for you.


We’ll have:

A chill ballroom setup with space for you to complete Trailhead challenges

Light music to set the vibe

Networking opportunities with fellow early arrivals


Get inspired, get connected, and get certified, then head into the Opening Night Cookout with your status unlocked and your crew in place.

June 20, 2025 10:00 am to
10:45 am

AI-Powered Career Acceleration: Your Personalized Playbook for Growth

Guilda Hilaire
Salesforce
Anitra Anderson

Kathryn Charleston

Ready to supercharge your career trajectory? This dynamic workshop explores practical applications of AI to revolutionize your professional development. Through compelling use cases, you'll discover how AI can dramatically enhance role efficiency, unlock critical customer and industry research insights, identify targeted upskilling opportunities, and streamline your overall career development and planning. Participants will leave with a tangible Career Playbook template, filled with AI-driven prompts and best practices, empowering them to take immediate and strategic action towards their career goals.

June 20, 2025 11:00 am to
11:45 am

AI-Driven Personal Branding: Why It Matters Now—And How Salesforce Professionals Win

Lawrence Nwajei

Personal branding is no longer a nice-to-have; it is the key to building an engaged audience, creating a thriving community, and earning trust through credible, high-level content. In this session, we will explore why a strong personal brand matters in today's digital-first environment and how it opens doors to new opportunities within the Salesforce ecosystem. We will also uncover how AI streamlines the content creation process, allowing you to produce valuable insights at scale and strengthen your professional reputation. Participants will leave with an understanding of why consistent, high-caliber content accelerates growth, fosters genuine connections, and elevates your credibility in any field.

June 20, 2025 11:00 am to
11:45 am

Hilariously Unemployed: The Power of Vulnerability in Reimagining Success

Dana Duckworth

What if a career setback was actually a setup for something greater? This keynote shares the story of how a challenging layoff became the start of something new, leading to growth, connection, and impact through the creation of the Hilariously Unemployed podcast. It explores how vulnerability, humor, and using time intentionally can lead to reinvention and renewed purpose. In a fast-changing tech world where roles often shift unexpectedly, this session also highlights ways to tackle challenges and uncertainty with creativity and determination. With relatable stories and practical insights, audiences will learn to view obstacles differently, use their unique experiences to stand out, and turn setbacks into comebacks.

Key Takeaways:

The Importance of Personal Branding in Times of Uncertainty: Learn how to use your unique story to stand out, make connections, and create new opportunities during transitions.

Reframing Time as a Reward, Not a Setback: Discover how to make the most of downtime to reflect, adjust, and focus on growth.

The Art of Reinvention: Find ways to turn challenges into opportunities, allowing you to adapt and thrive in a constantly changing world.

Turning Setbacks into Comebacks: Learn how vulnerability and humor can help you reimagine success and create your next big opportunity.

June 20, 2025 02:00 pm to
02:45 pm

Mentor, Coach or Sponsor: The forgotten keys to success

John G. De Palm, ACC

NOTE: Can also be delivered in Spanish This session will explore the critical roles of mentors, coaches, and sponsors in personal and professional development, often overlooked on the path to success. We'll delve into the distinctions between these roles, understand their unique contributions, and learn how to effectively leverage each to unlock your full potential. Key takeaways:

- Define and differentiate: Gain clarity on the roles of mentors, coaches, and sponsors and how they differ in their approach and impact.

- Identify your needs: Assess your current development stage and determine which type of support would be most beneficial.

- Build your network: Learn strategies for identifying and connecting with potential mentors, coaches, and sponsors.

- Cultivate meaningful relationships: Discover how to cultivate mutually beneficial relationships with your support network.

- Maximize the impact: Understand how to effectively leverage the guidance and support of your mentors, coaches, and sponsors to achieve your goals.

June 20, 2025 02:00 pm to
02:45 pm

Beyond Breaking In: How Black and Brown Professionals Can Thrive and Elevate Their Tech Careers

Kimberly Tims

Kayla McNeill

With the growing popularity of careers in technology, much advice focuses on how to "break" into tech. However, for Black and brown professionals, simply getting in is only the beginning. Navigating systemic barriers and climbing the career ladder requires strategic planning, intentional growth, and resilient leadership. This session offers actionable advice to empower attendees not only to stay in tech but also to thrive and elevate their careers. Attendees will learn how to:

- Strategically position themselves for growth and leadership roles.

- Build and leverage networks that propel their careers forward.

- Utilize resources within and beyond the Salesforce ecosystem to overcome challenges and achieve continuous learning.

Interactive components will include guided exercises and shared discussions to help attendees develop personalized career roadmaps.

June 20, 2025 03:00 pm to
03:45 pm

Your Resume, Your Brand: How to Align Your Career Story for Success

Rochelle Rawls

Chenae Erkerd

In this dynamic and interactive session, we will guide participants through the crucial steps of crafting impactful resumes and LinkedIn profiles, specifically tailored for the tech industry. This session is designed for anyone looking to make a significant impact in their job search and professional online presence, ensuring they stand out in the highly competitive tech job market. 

Key Topics: 

1. Writing Impactful Resumes: 

- A step-by-step guide to writing resumes that capture attention. - Tailoring resumes for specific roles in the tech industry. 

2. Standing Out in the Crowd: 

- Strategies to differentiate your profile from other candidates.

 - Highlighting unique skills and experiences relevant to tech roles. 

3. The Importance of Metrics: 

- Utilizing data and metrics to showcase achievements. 

- How quantifiable results can elevate your resume.

 4. LinkedIn Mastery

 - Positioning as a Subject Matter Expert (SME):

 - Optimizing LinkedIn profiles to reflect expertise in tech.

 - Engaging content strategies to establish thought leadership.

 5. Effective Outreach to Recruiters: 

- Tips for impactful and personalized communication with recruiters. 

- Building meaningful professional relationships in the tech industry. 

6. The Power of Your Career Narrative 

Understanding why storytelling matters in your professional journey and how to craft a compelling career story. 

7. Articulating Your Value in Interviews & Networking 

- Techniques for confidently communicating your skills and experience in job interviews, elevator pitches, and networking conversations. 

8. Career Transitions and Positioning for Growth 

- Navigating career pivots, promotions, and new opportunities by aligning your professional brand with your aspirations. 

Session Format: The session will be a blend of presentations and an interactive workshop. Participants will engage in practical exercises, receive personalized feedback, and have the opportunity to directly implement the strategies discussed. 

Target Audience: This session is ideal for professionals at all levels who are seeking tech roles or looking to enhance their online professional presence in the tech industry. Whether you're a recent graduate or an experienced professional, these insights will be invaluable in your career journey. 

Outcome: Attendees will leave with a clear understanding of how to create a compelling resume and LinkedIn profile that aligns with their career aspirations in tech. They will be equipped with practical tools and strategies to stand out to recruiters and hiring managers in the tech industry.

 Looking forward to empowering and inspiring participants at Dreamin' in Color 2025!

June 21, 2025 09:00 am to
09:45 am

Balancing the Technical and Functional: Salesforce vs Consulting

Elizabeth Knott

In this career-focused session, the talk uncovers common pitfalls when facing clients with different needs. It discusses various failures and ways to rebound when collaborating with internal and external teams, staying organized and calm, and relationship dynamics, which are the highlights of communicating with various business users, leaders, and especially technical teams.

June 21, 2025 11:00 am to
11:45 am

Equilibrio entre vida personal y laboral en tecnología: Estrategias para un éxito sostenible con salesforce?

Mara Olivas Greene

1. Establece límites claros: Define horarios de trabajo y respétalos. Esto te ayudará a desconectar y dedicar tiempo a tus actividades personales. 

2. Prioriza tareas: Utiliza herramientas de gestión de proyectos en Salesforce para organizar tus tareas. Esto te permitirá enfocarte en lo más importante y evitar el estrés de tener demasiadas cosas en la lista. 

3. Automatiza procesos: Aprovecha las funcionalidades de automatización de Salesforce para reducir la carga de trabajo repetitiva. Esto te dará más tiempo para concentrarte en tareas que realmente importan. 

4. Fomenta la comunicación: Mantén una comunicación abierta con tu equipo. Compartir tus necesidades y preocupaciones puede ayudar a crear un ambiente de trabajo más comprensivo y flexible.

 5. Dedica tiempo a la formación: Invierte en tu desarrollo profesional. Aprender nuevas habilidades en Salesforce no solo te hará más eficiente, sino que también puede abrirte a nuevas oportunidades que se alineen mejor con tus intereses. 

6. Practica el autocuidado: No olvides cuidar de ti mismo. Dedica tiempo a actividades que disfrutes, ya sea hacer ejercicio, leer o pasar tiempo con amigos y familiares. 

7. Utiliza la tecnología a tu favor: Herramientas como Salesforce pueden ayudarte a gestionar tu tiempo y tareas de manera más efectiva. Familiarízate con las funcionalidades que te permitan ser más productivo. Recuerda que el equilibrio es un proceso continuo y puede requerir ajustes a lo largo del tiempo. ¡Espero que estas estrategias te sean útiles para alcanzar un éxito sostenible en tu carrera en Salesforce!

June 21, 2025 02:00 pm to
02:45 pm

How I balance my career as a Technical Business Analyst and Personal Life

Mariel Espinal

What my day to day looks like a as a Technical Business Analyst in the Government Consultant sector, and how I manage to balance it all with my personal life.

June 21, 2025 02:00 pm to
02:45 pm

Big Tech Sales Energy: The Secret Tech Job Nobody Talks About

Jarrett Albritton

In this session, we're pulling back the curtain on one of the highest-paid, lowest-barrier entry points into tech: Tech Sales, a position that Salesforce is hiring for by the thousands. Our guest, Jarrett Albritton, is a Tech Sales Expert with over 18 years of experience, and the host of the Big Tech Energy Podcast, where he highlights powerful stories of breaking into tech from every angle. Jarret isn't just talking about tech sales, he's closed over $40 million in deals, helped countless people pivot into six-figure roles, and built a strong personal brand in the process. Whether you think you're not a salesperson or that tech sales is just cold calling, this session is about to flip that mindset. We'll cover:

  • What tech sales actually is and why most people sleep on it?
  • How to break into the game *without knowing how to code*?
  • Why tech sales might be the best kept secret in the industry?
  • How using AI can help land a Tech Sales role, and then help save time and increase sales once in the role?

Highlight sales opportunities at Salesforce, in particular the emerging AI Agent product, AgentForce. 

June 21, 2025 02:00 pm to
02:45 pm

Dare to Speak: Tips to Overcome Your Fear of Public Speaking

Kimberly Small

Fear of public speaking affects nearly everyone at some point, but it doesn't have to hold you back. In this interactive session, we will explore effective methods for overcoming those nerves and turning fear into confidence. The goal is for you to leave this session feeling empowered and ready to speak confidently in any setting, whether you are presenting to a small group or an entire audience.

June 21, 2025 02:00 pm to
02:45 pm

Thriving Under Pressure: The Science of Resilience for Peak Performance in Tech

Ecclesia Savage

"Thriving Under Pressure: The Science of Resilience for Peak Performance in Tech" will explore how the unique demands of the technology sector, such as rapid innovation cycles, constant connectivity, and the pressure to deliver, can significantly impact executive well-being. We will delve into the psychological consequences of chronic stress, including burnout, anxiety, and decreased cognitive function. Drawing upon evidence-based practices in positive psychology, this presentation will provide a practical framework for building resilience. We will discuss concrete strategies for:

1. Processing Stress: Identifying and understanding individual stress responses, developing healthy coping mechanisms, and practicing mindful self-reflection.

2. Alleviating Stress: Implementing stress-reduction techniques such as mindfulness meditation, deep breathing exercises, and physical activity.

3. Preventing Stress Overload: Setting healthy boundaries, prioritizing self-care, and optimizing work-life balance.

By equipping executives with these practical tools and strategies, this presentation aims to empower them to navigate the challenges of their roles with greater resilience, enhance their overall well-being, and achieve sustained peak performance.

June 21, 2025 03:00 pm to
03:45 pm

Love In The Cloud: Your Salesforce Career's Effect On Your Relationship

Ramon Washington

Tiffany Spencer

Toni V. Martin

Let's keep it 100--for tech professionals of color, our increasing levels of success affect more than just our paychecks and zip codes. Increased proximity to attractive and intelligent members of the opposite sex, outearning our partners, increased travel and time from home and becoming "Salesforce famous" can have detrimental effects on relationships and marriages--up to and including divorce! This candid panel discussion brings together Salesforce professionals single, divorced, and happily married along with a relationship counselor to explore how career growth, financial shifts, increased visibility, and travel impact can have unique impacts to our current and potential romantic relationships. With a desire to identify potential pitfalls and discuss healthy solutions, this session will give attendees with the tea on what it TRULY takes to "ecosytem proof" your relationship!

June 21, 2025 03:00 pm to
03:45 pm

Creating Space for Bilingualism: The Key to Inclusive Workplaces and Personal Wellbeing

Carolina Avsar

In our interconnected world, bilingualism is more than just a skill, it's a bridge to deeper understanding and connection. Yet, bilingual professionals often face unique challenges in balancing their linguistic identities with workplace expectations. This session explores how embracing bilingualism fosters inclusion, boosts team collaboration, and enhances individual wellbeing. Drawing from personal experience and real-world examples, we'll discuss actionable strategies for building spaces where diverse languages and perspectives are celebrated. Whether you're a Salesforce Admin, a Consultant, or bilingual yourself, this session will equip you with insights to create a more inclusive and harmonious workplace.

June 21, 2025 03:00 pm to
03:45 pm

The Resilient Mindset: Thriving Through Uncertainty with Strategy & Agility

Alyssa Gibson-Allen

Michelle Black

Tara Warthen

Brian Moore

This session is designed for tech professionals, Salesforce users, and career changers who want to take control of their careers and future-proof their skills. Whether you're seeking a promotion, transitioning industries, or strengthening your technical expertise, this session will give you the resilient mindset, AI skills, and strategic framework needed to thrive in today's workforce. Don't just react to change, lead it. Join us and unlock the next level of your career in the AI-driven world!

June 20, 2025 11:00 am to
11:45 am

Effortless Integration: Supercharging Salesforce Flows with MuleSoft

Vanessa Rodriguez

Discover how MuleSoft for Flow Integration brings external data and systems directly into Salesforce Flows-without writing code. In this demo, we’ll show how you can easily call external systems like Jira from Flow Builder to automate processes, unify customer data, and streamline cross-system tasks in real time- all within the Salesforce CRM experience.

June 20, 2025 02:00 pm to
02:45 pm

Where Service Meets Success: Agentforce in Action

Dustin McMorris

You've completed all the Agentforce Trailhead modules, now what? Let's discuss ALL the key components and actions needed to stand up an Agentforce Service Agent in Experience Cloud. We will explore the the following components and the roles they play in bringing the agent to life:

  • Einstein features Knowledge accessibility
  • Data Cloud's role Agentforce Data Libraries (formerly Einstein Data Libraries)
  • Retrievers and Indexing Messaging for In App and Web Embedded Service Deployments
  • Omni-Channel routing flows
  • Agentforce Agent Configuration
  • Topics Actions Grounding in Knowledge
  • Experience site configuration

Of course there are some gotchas along the way, but we will cover those, too! Together, we'll connect the dots to produce an interactive Agentforce Agent grounded in an existing knowledge base.

June 20, 2025 04:00 pm to
04:45 pm

Supercharging Campaigns: Advanced Influence Models and Automation

Ali Waguespack

Ben Bolding

Gigi Chan

In today's competitive landscape, effective campaign management is essential for driving customer engagement and maximizing ROI. This presentation will explore the power of advanced Campaign Influence Models and Automation within Salesforce, showcasing how these tools can streamline your marketing efforts, enhance targeting precision, and optimize results. We'll dive into how Salesforce's robust analytics and automation capabilities enable smarter decision-making, greater campaign personalization, and improved experiences.

June 21, 2025 09:00 am to
09:45 am

Get Hands-On Architecting Solutions

Lilith Van Biesen

Melissa Shepard

Work with CTAs to understand how to break down and solution a business scenario. In this session we will get hands-on and work through a small business scenario used for CTA review board preparation. We will cover important architectural topics and considerations. Participants will walk away with a better understanding of how to approach architecting solutions and what constitutes an optimal solution.

June 21, 2025 10:00 am to
10:45 am

SLDS 2 and You

Asterisk Loftis

The new Salesforce Lightning Design System (SLDS 2) isn't just an upgrade;it's a revolution in crafting intuitive, accessible, and scalable user experiences in the Salesforce ecosystem. In this session, we'll dive into the evolution of SLDS, explore its powerful new capabilities, and break down practical strategies for designing with consistency and efficiency. Whether you're a developer, designer, or admin, you'll walk away with the knowledge to elevate your UI game, upgrade your current org, and future-proof your Salesforce applications. Let's harness the full potential of SLDS 2 and create experiences that don't just function, they inspire.

June 21, 2025 02:00 pm to
02:45 pm

On To The Next One: The Future of Tableau is Here

Manny Omideyi

If data is indeed the new oil, then AI is the refinery. Imagine having an AI co-pilot that spots trends, predicts what's next, then breaks it down into plain English. Well imagine no more. The future of Tableau is here. Fresh off its preview at the Tableau Conference and now officially GA, Tableau Einstein is changing the game, making next-level analytics accessible without needing a PhD in data science. Be among the first to see it in action before the crowd catches on! In this session, we'll explore how Tableau Einstein upgrades data storytelling, automates deep insights, and puts predictive analytics in your hands. Come ready to see it in action, and leave with new skills to flex in your work, business, or hustle.

June 21, 2025 03:00 pm to
03:45 pm

Don’t Hard Code, Hardly Code: Scalable Configuration Strategies in Salesforce

Royal Randolph III

Hard coding values, business logic, and content directly into Flows and Apex might seem like a quick fix, but it often leads to technical debt, maintenance headaches, and rigid solutions that slow down innovation. The good news? The alternative isn't just writing more code--it's designing configurable, admin-friendly solutions that minimize development dependencies while keeping your system scalable, flexible, and easy to maintain. In this interactive session, we'll explore the pros, cons, and best practices for using Custom Metadata Types, Custom Labels, Custom Objects, and Custom Settings--all aligned with Salesforce Well-Architected principles. You'll walk away with:

-A clear decision-making framework for choosing the right approach in different scenarios.

-Hands-on examples that showcase real-world use cases and common pitfalls.

-A fun, live quiz to test your knowledge and keep things engaging.

Whether you're a Business Analyst, Admin, Developer, or Architect, this session will level up your skills and help you build more adaptable, future-proof Salesforce solutions--while making your life easier and your users happier!

June 20, 2025 10:00 am to
10:45 am

The Journey to Agents: Crafting an Agentforce Use Case Workshop for Customers

Nicole Holmes

Every business wants to capitalize on the AI opportunity to drive growth, productivity and customer success. There are so many different things that can be done now with AI, and it all depends on the business use cases in question. This workshop is the key to unlocking high value use cases that are top of mind for your customers and mapping that unlock to an actionable and scalable plan. The promise to the customer is: Help the customer orient and think through their adoption of AI and Agents provide them with a time-boxed, structured and collaborative activity to achieve this show them how Salesforce can help.

June 20, 2025 03:00 pm to
04:30 pm

AI-Powered Project Management Workshop

Alyssa Gibson-Allen

Tara Warthen

  • Transforming Slack into a Productivity Hub (Part 1)
  • Leveraging AI to Increase Productivity (Part 2)

This hands-on workshop takes a deeper dive into applying AI and Slack's newest features: Slack Canvas, Slack Lists, and Slack Workflows to real-world project management challenges. Attendees will have the opportunity to build custom workflows, automate repetitive tasks, and experiment with AI-powered solutions to improve team collaboration. Whether you're looking to enhance task tracking, centralize project information, or optimize communication, this interactive session will provide practical guidance on turning Slack into a dynamic productivity hub.

June 20, 2025 03:00 pm to
03:45 pm

Beyond the Hype: Building Trust and Managing Risk in Your AI Projects

Marisa Hambleton

Steve Simpson

Agents are expected to automate up to 50% of workflows for enterprise organizations by 2027, but what risks should you consider before adoption? Join us for a critical discussion with Salesforce MVPs on managing the business risks of AI adoption, including AI system implementation, governance strategies, and technical requirements to consider. Whether you are an Architect, developer, or project manager, this conversation is essential for leaders looking to safely adopt Salesforce AI solutions.

June 20, 2025 04:00 pm to
04:45 pm

Practical Use of AI to accelerate delivery of an Experience Cloud Solution

Shaymon Thompson

As businesses strive to deliver exceptional and personalized customer experiences, artificial intelligence (AI) provides powerful tools to accelerate the deployment of Experience Cloud solutions. This session will explore the practical applications of AI in translating client requirements into impactful solutions that not only meet but exceed expectations. Attendees will learn how AI can enhance decision-making and improve collaboration to ensure that the final solution is both efficient and aligned with client goals. With real-world examples and actionable insights, participants will understand how to leverage AI to speed up delivery timelines and deliver tailored Experience Cloud solutions that drive business success.

June 20, 2025 06:00 pm to
08:00 pm

AI Agent for Equity Pitch Competition and Panel

About Event

We're excited to extend an exclusive invitation to our Pitch Competition, where emerging innovators will showcase AI-powered agent solutions built to uplift and empower underrepresented communities.

This year’s challenge — “Agents for Equity” — calls on entrepreneurs and developers to build Agentforce-powered apps that bridge gaps in equity, access, and opportunity. As our guest, you’ll witness the top three finalists pitch their solutions live, vote for your favorite, and connect with ecosystem leaders, entrepreneurs, and advocates for inclusive innovation.

Event Highlights:

  • Pitch Competition: Watch three finalist teams unveil their AI Agents built to solve real-world challenges faced by Black, Latinx, and Hispanic communities.
  • Panel Discussion: Gain valuable insights into the Salesforce Partner Ecosystem as industry leaders discuss the opportunities and benefits for startups and consulting companies.
  • Networking Opportunities: Connect with the Salesforce partner team, Salesforce partners, Salesforce professionals and Raleigh area professionals and founders during our networking reception following the pitch competition.

About the Salesforce Partner Program: The Salesforce Partner Program offers a wealth of resources and opportunities for startups and consulting companies looking to grow their business and expand their reach. As a Salesforce ISV (Independent Software Vendor) or consulting partner, you'll gain access to a vast ecosystem of customers, partners, and developers, along with tools and support to accelerate your success.

Who Should Attend:

  • Members of the Raleigh tech community
  • Tech professionals interested in learning about the Salesforce Partner Program
  • Guests or Entrepreneurs looking to network with industry leaders and Salesforce Partners.

Don't miss this exciting opportunity to engage with the Salesforce Ecosystem and network with industry professionals. RSVP now to secure your spot at this must-attend event!

About Dreamin' In Color Conference:

The Dreamin' In Color Conference is a premier event that celebrates diversity within the Salesforce ecosystem. It brings together professionals and thought leaders to share knowledge, network, and inspire each other. The conference focuses on the unique challenges and opportunities for Black professionals in tech, offering a platform for impactful discussions and valuable insights.

Important Information:

  • This invitation is extended exclusively to members of the Raleigh startup community.
  • Registrations will be reviewed, and participation is subject to meeting the criteria outlined.
  • Priority will be given to individuals and organizations actively involved in the Raleigh tech ecosystem.
  • Capacity for the event is limited, and registrations may be denied once capacity is reached.
  • We encourage early registration to secure your spot at this exclusive event.
  • Confirmation emails will be sent to accepted participants with event details and instructions.
  • Your information may be shared with the Salesforce Partner team to foster further engagement and opportunities.

How to Attend:

Please RSVP by June 16th to secure your spot. We look forward to welcoming you to this exciting event!

Contact Information:

For any questions, please contact info@dreaminincolor.com

Location

Raleigh Convention Center

500 S Salisbury St, Raleigh, NC 27601, USA

Request to Join

June 21, 2025 09:00 am to
09:45 am

AI for SFDC Admins: Your Fast Track to Apex Dev

Catherine Sylvester

Are you a Salesforce Administrator looking to level up your skills and transition from a point-and-click admin to a developer? This session is designed to help you harness the power of ChatGPT to accelerate your Apex coding journey. We'll explore how AI can assist in writing, debugging, and understanding Apex code, bridging the gap between declarative and programmatic development. You'll learn practical techniques for using ChatGPT to generate code snippets, explain complex logic, and even optimize existing code. By the end of this session, you'll have actionable insights on how to leverage AI as your personal coding assistant, helping you build automation, triggers, and custom solutions with greater confidence. Whether you're new to Apex or looking to enhance your development skills, this session will empower you to take the next step in your Salesforce career.

June 21, 2025 09:00 am to
09:45 am

Agent-Powered Governance: Reimagining Change Management in Salesforce

Misty Fierro

Tatiana Cooke

Yves Stewart

June 21, 2025 10:00 am to
10:45 am

AI-Powered CRM in Healthcare: Transforming Patient Engagement & Operational Efficiency

Abdullahi Abdulkareem

Session Description: Artificial Intelligence (AI) is revolutionizing the healthcare industry, and when integrated with Customer Relationship Management (CRM) platforms like Salesforce Health Cloud, it enables smarter patient engagement, predictive analytics, and workflow automation. This session explores how AI-driven CRM solutions are enhancing patient care, reducing administrative burden, and improving healthcare decision-making. We will discuss real-world use cases of AI in healthcare, including automated patient outreach, AI-powered diagnostics, and predictive analytics for disease management. Attendees will gain insights into how hospitals, public health organizations, and clinics are leveraging AI within CRM to deliver more personalized, efficient, and data-driven healthcare services. Key Takeaways: 

  • The role of AI in patient engagement : How chatbots, virtual assistants, and automated communication improve patient-provider interactions. 
  • Predictive analytics in healthcare : How AI-driven CRM systems analyze patient data to predict health risks and optimize care delivery. 
  • AI-powered workflow automation : How hospitals and clinics use AI to streamline administrative tasks like scheduling, billing, and case management. 
  • Real-world case studies : Success stories of AI implementation in healthcare CRM, from public health initiatives to hospital management. 
  • Challenges and ethical considerations : Addressing data privacy, AI bias, and regulatory compliance in AI-powered healthcare solutions. 

This session is designed for healthcare professionals, Salesforce users, and tech innovators looking to understand how AI and CRM technologies are shaping the future of healthcare. No technical experience is required, just an interest in the intersection of technology, patient care, and innovation.

June 21, 2025 11:00 am to
11:45 am

Thriving in an AI-Driven Economy

Nadina Lisbon

This session explores the challenges and opportunities of competing in the age of AI. Learn how to leverage the AI-First Scorecard to assess your organization's AI readiness and identify areas for improvement. Discover strategies for building a data-centric culture, fostering innovation, and achieving sustainable growth in an increasingly competitive landscape.

June 21, 2025 03:00 pm to
03:45 pm

Unlocking the Power of Agentforce: A Live Demo for Salesforce Developers

Bennett Montgomery

Unlocking the Power of Agentforce: A Live Demo for Salesforce Developers

Join us for a fast-paced, 45-minute live demo of Agentforce, Salesforce’s cutting-edge AI-powered platform built specifically for developers. In this session, we’ll explore how Agentforce supercharges productivity by integrating generative AI and automation into the heart of the Salesforce development lifecycle.


You’ll see firsthand how developers can leverage Agentforce to accelerate Apex coding, streamline Salesforce metadata management, and intelligently generate and validate Flows, Lightning Web Components, and more—all within your existing development tools. Through real-time examples and interactive walkthroughs, we’ll demonstrate how Agentforce acts as an intelligent co-pilot, assisting with everything from declarative configuration to complex custom logic.


Whether you're building for Sales Cloud, Service Cloud, or custom apps, this demo will showcase how Agentforce empowers you to build smarter, faster, and with more confidence on the Salesforce Platform. Ideal for developers, architects, and technical admins looking to stay ahead in the era of AI-enhanced development.


Takeaways:

Understand the core capabilities of Agentforce and how it integrates into your development workflow

Watch live examples of code generation, metadata updates, and intelligent recommendations

Learn best practices for getting started with Agentforce in your Salesforce org today

June 19, 2025 09:30 am to
11:30 am

Swing For Your Dreams Golf Outing & Golf Clinic


Are you ready to dive into the world of golf and discover how it can enhance your professional life? Whether you are a complete novice or just looking to polish your skills, the Swing For Your Dreams Golf Clinic is the perfect starting point. This exclusive event is designed specifically for professionals who are new to the game and interested in leveraging golf as a strategic networking tool.


What to Expect:

- Golf Basics: Learn the fundamentals of golf from our skilled instructors, who will guide you through the basics of play. No prior experience? No problem! We start from the very beginning.

- Etiquette Overview: Learn the do's and don'ts of golf etiquette. We'll cover everything from dress code to the rules of the game, ensuring you can step onto any golf course with confidence.

- Networking Through Golf: Discover how golf can be more than just a sport. We'll provide valuable tips on how to use golf outings to forge and strengthen business relationships, helping you expand your professional network effectively.

- All participants will receive a $20 gift card to the PGA Tour Superstore—perfect for upgrading your gear or grabbing golf essentials!


Arrival Instructions:

- Please plan to arrive at least 15 minutes prior to your scheduled session to allow time for check-in and instructions.

- Transportation is not provided. Participants are responsible for arranging their own transportation to and from the PGA Superstore.


What to Bring:

- Just yourself and a great attitude!

- Clubs and equipment will be provided.

- Comfortable clothing is recommended.

- Tennis shoes or athletic sneakers are encouraged.


Session Options:

- Session 1: 10:00 AM – 11:00 AM

- IF Session 1 fills up then we will add another Session.

  - Session 2: 11:00 AM – 12:00 PM


We look forward to welcoming you and helping you add this valuable skill to your networking arsenal!


Location

PGA TOUR Superstore Raleigh

Raleigh, North Carolina


Get Tickets



Swing for your Dreams Golf Outing & Golf Clinic More info: https://lu.ma/golfclinic

June 19, 2025 12:00 pm to
04:00 pm

Pick Up Your Badge Early!

Pick up your badge early! Badge pickup is at the Main Entrance of the Raleigh Convention Center, 500 S. Salisbury St., Raleigh NC 27601. 

June 20, 2025 10:00 am to
10:45 am

AI & Your Chosen Community: Building Stronger Connections in the Digital Age

Ava Turner

Keizra Tyson-Griffin

Daneen Johnson

In today's evolving workplace, we don't always choose our coworkers but we can choose our community. Strong professional relationships improve engagement, resilience, and career growth, and AI is transforming how we build and sustain these connections. This session will explore AI's role in professional networking, community-building, and team collaboration. From AI-powered LinkedIn recommendations and Slack communities to automation that streamlines workflows, we'll dive into how AI enables us to find the right collaborators, mentors, and business partners. We'll also discuss the balance between leveraging AI for efficiency while keeping human connection at the core of our relationships. Join us to discover how AI can empower your chosen community, making work and entrepreneurship more connected, intentional, and impactful.

June 20, 2025 03:00 pm to
03:45 pm

Get Started with Slack AI

Alexis Klyce

This is ideal for the stage located closest to Slack. Building a Slack Workspace of attendees LIVE, showing how easy it is to sign up for and use Slack. Inviting folks into the workspace to collaborate with us live, in real-time. Using a QR code to quickly get folks into the workspace on their phones; the presentation will pull people in. Showing off the basics of Slack, and most importantly showing folks the ease and power of Slack. On screen, the desktop version shows new features like Lists, Threads, Workflows, and Polls and of course AI. We will have folks interact with Agents in Slack that are GA at the time of TDX as well. We link people to the Slack Community and other helpful places where they can learn more. Folks will leave as excited and engaged Slack users. This session is designed to get people into Slack, get them hands on, and show them how easy Slack is. The session is for anyone that's new to Slack, and anyone that just loves the tool.

June 21, 2025 08:00 am to
08:45 am

Guided Journaling

Danesha Louis

Take a mindful pause with Danesha Louis in this guided journaling session designed to help you reflect, release, and reset. Whether you're new to journaling or a longtime writer, this quiet moment of intention is a powerful way to start your day with clarity and purpose.

June 21, 2025 10:00 am to
12:00 pm

Bold Together: Leading with Heart, Fueling Belonging

Tiffany Spencer

Ally Legend Siegel


About Event

ERG leaders are the soul of corporate culture—nurturing belonging, advocating for equity, and building the communities that make workplaces stronger. Bold Together is an invite-only gathering designed to celebrate and empower those leading this work from the inside.


Join Tiffany Spencer, CEO of Tech Forward and Founder of Dreamin’ In Color, for an intimate fireside chat with Ally Legend Siegel, SVP and Chief Equality and Engagement Officer at Salesforce. They’ll explore what it means to lead with heart, especially when advocating for marginalized communities within complex corporate structures.


Following this, you’ll hear from BOLDforce, Salesforce’s Black employee resource group, whose leadership will share how they sustain momentum, influence executive priorities, and keep community at the center of everything they do.


This event is for you if you're:

- A current or aspiring ERG leader navigating your role with vision and passion

- Seeking actionable tools to build and grow impactful communities within your company

- Looking to learn from one of the most effective and visible ERGs in the tech industry


What You’ll Walk Away With:

- Playbooks for leading with clarity, care, and cultural competence

- Strategies to center belonging in both programming and policy

- Inspiration and connection with a network of like-minded change agents


Agenda:

10:00 AM - Welcome

10:15 AM - Fireside Chat: "Leading with Heart: A Conversation with Ally Siegel"

11:00 AM - Panel Discussion: "Bold Together: Voices from the BOLDforce Leadership Team"

11:50 AM - Closing


Location

Raleigh Convention Center

500 S Salisbury St, Raleigh, NC 27601, USA

Ballroom


Request to Join

June 21, 2025 02:00 pm to
02:45 pm

Innovation is for Everyone: How to Cultivate an Innovative Mindset in Any Role

Keizra Tyson-Griffin

Innovation isn't reserved for executives, developers, or tech giants it belongs to everyone. In today's fast-paced digital landscape, professionals at all levels must embrace an **innovative mindset** to stay competitive, solve problems creatively, and drive meaningful change. But what does innovation really mean beyond the buzzword? And how can you cultivate it in your day-to-day work, no matter your role? In this session, we'll demystify innovation by breaking down practical strategies for identifying opportunities, challenging the status quo, and leveraging emerging technologies like AI to enhance efficiency and impact. Through real-world examples and actionable insights, you'll learn how to spot innovation opportunities in your work, turn small ideas into big wins, and position yourself as a problem-solver and leader whether you're an entrepreneur, consultant, or employee. Join this session to discover how you can think like an innovator, create like a disruptor, and lead like a visionary because the future belongs to those who are willing to innovate. Key Takeaways:

  • The mindset shift needed to embrace innovation at any career stage 
  • How small, everyday improvements can lead to game-changing results
  • Practical ways to identify inefficiencies and introduce new solutions 
  • The role of AI and automation in fostering innovation

Who Should Attend: 🔹 Professionals looking to drive change within their organizations & #128313; Entrepreneurs and consultants seeking new approaches to problem-solving & #128313; Salesforce admins, marketers, and tech enthusiasts eager to leverage AI & automation & #128313; Anyone interested in unlocking their creative problem-solving potential Innovation is for everyone and this session will show you how to make it work for you!

sponsors

Frequently Asked questions


Yes, you’ll need to fill out our registration form to gain access to the event. Please fill in the registration form with some basic information to get started.
The information you provide upon registration will only be used to establish you as a user on the platform and to create your login credentials. It will not be used for any other purposes.
The conference will be held at the Raleigh Convention Center in downtown Raleigh, NC. The host hotel is Raleigh Marriott City Center which is located across the street from the convention center.
The conference is 3 days, registration begins 8am Thursday and the last event ends at midnight on Saturday.
No, this is an in-person event